Snowflake was not the first piece of software to read and write columnar files to object storage for fast analytical queries - Hive and Bigquery both predate it by a few years. However, in my opinion, their implementation of the concept is excellent and its nature as a multi-cloud service helped it grab an early lead in the hearts and minds of developers.
The Snowflake documentation is among the very best I’ve ever seen. Right up there with PostgreSQL.
Great sales and customer service team.
The whole ecosystem’s UX / UI is quite pleasant. Kudos to their designers.
Cons
Snowflake doesn’t offer an ELT tool. Honestly, this bewilders me. I’ve built a simple ELT tool myself, so I know it isn’t that hard. They definitely have the talent and resources to build one.
Its pricing is credit based. No one ever really understands what a credit is, other than Snowflake salespeople. I know that. You know that. Snowflake knows that. Tech companies can take their credits and get lost, as far as I’m concerned.