SQL Server is an excellent relational database from Microsoft. I default to using PostgreSQL because it is also very good… and free! But if money was no object, I’d default to using SQL Server for most use cases.
Pros
It has columnstore indexes, which allows SQL Server to double as a respectable data warehouse.
SQL Server is very popular and a lot of people know it well. This makes it relatively easy to recruit for.
Cons
It is expensive. I have had conversations with IT managers at Fortune 500 companies who spend millions of dollars per year on SQL Server licenses. Phew.